Self-publishing

3 Marketing Thoughts

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1. Why is social media marketing important? The simple answer: it’s main street America now. People used to spend time on the street doing business and seeing all the sales ads in windows. Likewise, most people got news from a newspaper – and saw all the ads. Now they view news on the internet and see all the ads there. If you have a product then your wares need to be in a virtual storefront on Social media for virtual window shopping and advertising sales.

2. Exchanging FB pages, Twitter follows, etc. I recently read one blog that indicated requesting someone follow or like you on social media was a major mistake. While I prefer not to request interactions this way perhaps there is another viewpoint. Our social media is like exchanging business cards. We may not actively use that information but we might one day and people we know might find use in that connection too. It’s one of the reasons why business cards are exchanged - you may not need that service or product but you may know someone who does and that’s one favorable point of social media. In that light, I’m not opposed to being approached for connections at all on Facebook, etc. though I still reserve the right not to follow or like.

3 Experiment – I’ve read some people say offer a book for free to boost sales and other indicate that this is a changing tactic that no longer works. I’ve been trying a sale this week The Black Bag which will end on Sunday – it’s generated interest but not much else. The latest information released indicates that the freebie marketing effectiveness is dwindling. To me what gets people’s attention is not the saturation of freebie books that may or may not be good but word of mouth and quality. For this reason I see reviews as an important factor in sales since people trust that more than anything. Is that movie good? What did the reviewer say? Here’s some marketing tips by C. Lee McKenzie.

Your thoughts and opinions are welcome, please leave them below. Speaking of FREE, The Black Bag is available at not cost for email followers of this website. Please see my Contact page to follow me on various social media channels or click the buttons on this page. Also take a look at my Indiegogo campaign for my novel, The Bow of Destiny.

One of Those Days Pt. 2

Just a quick post to follow-up on my post earlier in the week.

Ever stare at your own work?

Ever stare at your own work?

I intended spending a lot of time on writing endeavors yesterday afternoon. That quickly changes with a minor family emergency involving a car accident. Thankfully everyone appears to be fine and that’s something to smile about.

However, all my plans went out the window quickly since my presence was needed for several hours. Once the proverbial smoke cleared I had much less time to work than anticipated. But hey, I’m glad I could be of help even if it interrupted my plans and the day turned into “one of those days”. Instead of phoning it in, sat down and edited a short story and it’s now close to being ready for submission to some magazine markets.

So that’s all I have for the moment. What are the disruptions – large and small – that you encounter while writing? Do you let them stop you in your tracks or do you push on anyway? Leave comments below.

Quick Tip: YouTube for Authors

Need to get more use out of YouTubeLogo

When I was preparing my video for The Bow of Destiny campaign on Indiegogo several weeks ago I haphazardly uploaded my material without thinking too much about YouTube and the channel I was presenting. Since I don’t intend to post large amounts of video I just didn’t see the value. But like most social media this it is a fallacy to underestimate the value of any service. I was focused on the project and thought little of what I could do.

Tip #1: Even if you are working on a project and getting into a new social media platform stop and learn a few things.

Tip #2: Link as much as you can to your channel. I recently went back to my channel and linked as much of my other social media channels into YouTube so people can see what I’m up to easily. Many people are not on every type of social media or they don’t visit their accounts everyday so the information is beneficial to them and you to better connect.

Youtube Links

How do you add all your information? On your channel click on the About tab and there you can add all the links you want so you can make it easy for all those high-visual folks to find and connect with you elsewhere.

Youtube_About

Tip #3: I found it best to link my channel with my Google+ account even though I don’t use it that often (though I’m working that more now too).

What tips do you have for YouTube usage? How are you leveraging the this channel for writing? Share your thoughts below.

Remember blog followers via email receive a FREE copy of my ebook short story, The Black Bag – just click to sign-up! See my Contact & News pages to connect with me on other social media venues.