Book Marketing: Twitter vs. Facebook


This is eye-opening and specific information on what kinds of books to promote on various forms of social media. Re-blogging on Archer’s Aim!

Originally posted on Nicholas C. Rossis:

As you know, there is research being done about pretty much everything nowadays.  I recently came across an interesting research by Michelle Bertino on Klout, that studies the reactions on Twitter and Facebook according to different subjects.  Nice guy that I am, and since a large part of it has fascinating repercussions for our book marketing efforts, I thought I’d share. So, let the battle begin: Twitter vs. Facebook!

Twitter-vs-Facebook, Photo: articlemarketingco.com

Photo: articlemarketingco.com

Top 10 Subjects

The research categorized the subjects that get a noteworthy reaction on Twitter or Facebook.  As you can see, music, television, holidays and celebrities have the greatest engagement.  Amazingly enough, religion is in the top 10 of engagement in Facebook – something I did not expect, since the contrast with the previous subjects is quite amazing.  Apparently Facebook attracts many different people!

Research by Michelle Bertino, Klout

Research by Michelle Bertino, Klout

I carefully glance through the list, expecting and hoping to see books…

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Guest Post: Repetition In Writing.


WOW – amazing tidbit of good writing using repetition. And the example is simply stunning. Re-blogging on Archer’s Aim

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Originally posted on The Editing Hart:

Today we’re very pleased to have Karen Conlin from Grammargeddon with us! Without further ado:


If I’ve told you once . . .

There’s repetition, and there’s repetition.

It’s something editors warn writers about all the time. Don’t repeat the same sentence structure throughout a paragraph. Don’t begin every sentence with the same word. Don’t use the same phrase every time X happens.

And yet, if it’s done well repetition is a powerful tool. The thing is knowing how to do it well and knowing when not to indulge.

When done well, repetition makes prose sound nearly like poetry. When done badly, it makes prose sound like—well, like bad prose.

He got up from the chair and walked to the window. He opened the window and looked out. He saw a rose garden across the street and noticed a woman walking. He closed the window and leaned his head against…

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Fantasy and Sci-Fi You Should Watch


Looking for shows in the spec genres? Here’s some show you should watch and why – re-blogging on Archer’s Aim!

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Originally posted on Guild Of Dreams:

Ok. I’ve spent the past couple of posts harping on about cheesy fantasy movies you should avoid…but what about some stuff you should watch?

Rather than movies, I’m going to switch to television here, and broaden the discussion to include science-fiction (because, let’s face it, there’s a hell of a lot more sci-fi than there is epic fantasy out there in TV land).

Here’s a brief list of some good stuff on TV that, in my opinion, every fan of sci-fi or fantasy should be checking out (not all of it current).



I’m not always a fan of urban fantasy/horror, but Supernatural does it right. For 10 Seasons now the Brothers Winchester have been chasing ghosts, ghouls, vampires, demons, and all sorts of other stuff that goes bump in the night, and the results are often scary, at times funny, and always entertaining. Some may argue the show has started…

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