1. Why is social media marketing important? The simple answer: it’s main street America now. People used to spend time on the street doing business and seeing all the sales ads in windows. Likewise, most people got news from a newspaper – and saw all the ads. Now they view news on the internet and see all the ads there. If you have a product then your wares need to be in a virtual storefront on Social media for virtual window shopping and advertising sales.
2. Exchanging FB pages, Twitter follows, etc. I recently read one blog that indicated requesting someone follow or like you on social media was a major mistake. While I prefer not to request interactions this way perhaps there is another viewpoint. Our social media is like exchanging business cards. We may not actively use that information but we might one day and people we know might find use in that connection too. It’s one of the reasons why business cards are exchanged - you may not need that service or product but you may know someone who does and that’s one favorable point of social media. In that light, I’m not opposed to being approached for connections at all on Facebook, etc. though I still reserve the right not to follow or like.
3 Experiment – I’ve read some people say offer a book for free to boost sales and other indicate that this is a changing tactic that no longer works. I’ve been trying a sale this week The Black Bag which will end on Sunday – it’s generated interest but not much else. The latest information released indicates that the freebie marketing effectiveness is dwindling. To me what gets people’s attention is not the saturation of freebie books that may or may not be good but word of mouth and quality. For this reason I see reviews as an important factor in sales since people trust that more than anything. Is that movie good? What did the reviewer say? Here’s some marketing tips by C. Lee McKenzie.
Your thoughts and opinions are welcome, please leave them below. Speaking of FREE, The Black Bag is available at not cost for email followers of this website. Please see my Contact page to follow me on various social media channels or click the buttons on this page. Also take a look at my Indiegogo campaign for my novel, The Bow of Destiny.