Marketing

Rave Reviews Book Club SPOTLIGHT Blog Tour Featuring Sara Hathaway

Today I’m happy to welcome Sara Hathaway to Archer’s Aim for a Spotlight blog tour stop via Rave Reviews Book Club. She’s written a rather interesting book that I’m sure you’ll want to read. Take it away, Sara!

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Day After Disaster Visibility, Crash Course in Marketing 101Book Cover

When Day After Disaster was finally completed and the publisher was chosen, I was launched into the book-marketing world. I quickly found a use for the business management skills I studied in school. I had fine-tuned them in various positions before I became a published author but I had never worked for my own business. Even with the slight advantage of a business background, it has been an enthralling adventure full of knowledge to learn. More than anything though, I have met some outstanding mentors that have kept my efforts focused and my goals aimed at success.

I graduated from The California State University of Sacramento in December of 2004, with a bachelor’s degree in General Business Management. While I studied business, I never could decide upon a specific area of business that I liked the most so I just studied them all, finance, marketing, human resources, entrepreneurship and more. In my career, I worked managing a smoothie shop and then managing an insurance office. This gave me a solid background in business operations and sales.

When I started down this road of publishing, I understood immediately, I was putting together a new business based around my novel. I made a business plan and started to map out the steps I needed to take to navigate the path successfully. I took a clear look at the goals I was setting up for myself. I mapped out the financials of the business and how I was going to keep track of things. I needed to set up a game plan to pay back my biggest investor (my mother) and have extra money to be able to spend on promotions. I cruised along the business plan, joyfully filling in the categories with ease. Until, I got to the marketing section.

My publishing company had provided me with some basic steps to take. They also made it very clear that the idea of me filling the shelves of a store with my books and having author book signings there with a line out the door was not going to happen. This privilege was reserved for the most well-known authors and honestly sometimes even they don’t have a very big turnout. So, what was I to do? How was I going to sell all of these boxes of books that showed up at my door? Obviously, I had some research to do.

I started at the site LinkedIn. I got a membership and started joining some groups. I talked to authors and listened to their advice. I learned about things like Goodreads.com and facebook pages. I started researching some of my favorite authors to see who gave them endorsements and how they got that done. Unfortunately, I discovered that I was too close to my publication date to get many of those reviews. I had missed the starting gun but how is a new author to know? With the very limited funds I had, I needed to seek out information and advertising methods that were inexpensive but effective. I was willing to put in the work of sorting through the information and I wasn’t about to pay someone to do it for me. Maybe I am too controlling but I felt I needed to learn the process myself so if the time came where I was financially in a position to hire a marketer or agent, I would know if they were doing a quality job or not. One of the most awesome things I figured out while pouring through this information is that there is a big network of intelligent and helpful authors out there, who are willing to give you a hand if you just ask. I started delighting in the relationships I was building and then I met a lady named Sandra Beckwith.

Sandra was the first author mentor I met who seemed to really care about getting authors quality information at a very low cost. Many people out there who claim they want to help you will only do so if you pay them lots of money. It is like trying to wade through a pool of sharks. Luckily, I found Sandra early before I had a chance to be bitten by those hungry monsters. I got tons of valuable information from Sandra and started to really develop some quality material but then it got better. She introduced me to a program that D’vorah Lansky was hosting called the 30-Day Book Marketing Challenge.

D’vorah’s program was geared toward non-fiction authors but it was free to participate and I needed all the information I could get my hands on. At the free level, I only had access to each day’s events for a limited time so I focused and studied each day. I followed the action steps and before I knew it I had a solid author platform established. As the program continued on, D’vorah mentioned that there were a lot of fictional authors in the program and she wanted to know how we were applying the information. I poured over my notes and prepared a lesson on just that, how fictional authors could apply the material to their books. Imagine my joy when D’vorah loved what I had put together and featured my write up the next day during the class! (To view the feature follow this link: http://www.authorsarafhathaway.com/#!marketing-challenge-feature/c1o5r )

Over the past year I have digested a ton of information and my desk is buried in notebooks overflowing with notes. It has made me into a totally different person. I have confidence and I am stretching my marketing muscles but I remember very clearly how difficult a process it has been. I realized that many new authors are at a big disadvantage. They are authors not business managers and marketers. Many have no idea how to get started or where to go for help. I was so blessed to have the background that I did and so lucky to have met some very influential mentors early in the process. I tell all the authors that I meet that I am here to help. I feel honored that they would want to pick my brain. There are so many aspects of this business that I am by no means a master but I will always lend a hand when I can. It was the people that reached out to me that got me where I am today and I would do nothing less for others.

My own journey continues on as well. Currently, the sequel to Day After Disaster, the next book in The Changing Earth Series, is at the editor and will be released in a few months. I have participated in a Virtual Book Tour, I am conducting a Virtual Podcast Tour and soon I will be releasing my own podcast titled, The Changing Earth Podcast. I am still working through my list of marketing ideas because the list keeps growing and the ideas keep evolving. For all the authors reading this and wondering how I can help them, don’t be afraid to contact me, all of my contact information can be found on my website. In the meantime, I hope you enjoy the adventure in Day After Disaster and keep pushing to share your own message to the world.

Tips to Get You Going:

  • An author who talks about their book is an author that sells their book. Whenever you can find an appropriate time with anyone you are talking with bring up your book. Let them know you have been published and how awesome it feels. They will probably want to know what your book is about and may even buy one on the spot. Always have book with you!
  • Talk with other authors. There is always something to learn from everyone. Even if that something is what not to do. Chances are though you will learn something you never even considered to add to your marketing options list.
  • Keep knocking at those doors! Make a great big list of all the marketing ideas you gather from everywhere and keep going through the list from one idea to the next. Some will yield results some won’t but don’t stop trying. The rule of sales is some will, some won’t, some wait, so what.

Author PhotoSara F. Hathaway is the author of the book, Day After Disaster. Sara grew up in the country where she developed a profound interest in the natural world around her. After graduating from The California State University of Sacramento with a Bachelor’s degree in business management, she returned to her passion for a rural existence. She has extensively researched and practiced survival techniques and utilized forgotten life-sustaining methods of the generations past. She currently lives with her husband and two sons in California where she is at work on the sequel to her first novel and helping other authors skyrocket their careers to the next level. For more information and a free copy of “The Go-Bag Essentials” featuring everything you need to have to leave your home in a disaster visit: www.authorsarafhathaway.com

Book Description:

Day After Disaster is an apocalyptic, adventure novel, featuring a dynamic young woman, mother and wife, Erika, who is thrust into a world turned upside down by a series of natural disasters. Finding herself alone in a city mutilated by this disastrous situation, she must save herself. Once free of the city confines, she desperately tries to navigate through the foothills of the Sierra Nevada Mountains to get back home to her family. Not knowing if they are alive or dead she must call on all of her survival instincts to plot a course through this broken environment.

Book Links:

http://www.authorsarafhathaway.com/#!saras-survival-stuff/c1mzf

http://www.amazon.com/Day-After-Disaster-Changing-Earth/dp/1631221345

http://www.barnesandnoble.com/w/day-after-disaster-sara-f-hathaway/1119581911?ean=9781631221347

Follow Sara online!!

Twitter: http://www.twitter.com/sarahathaway19

Facebook: https://www.facebook.com/Author.S.Hathaway

Website: http://www.authorsarafhathaway.com/

Pinterest: https://www.pinterest.com/sarafhathaway/

Congratulations to Sara Hathaway on her book and Spotlight tour with RRBC. As always, please take a few minutes to look at Sara’s book and support this author.

Please share your thoughts and ideas in the comments section. I’d also love to connect with you over social media so check my Contact page for that information. Want to be listed in The Bow of Destiny credits? Join the Insider Team to share upcoming links. Either way, you’ll be the first to have news about my books, especially some free offers this summer related to the upcoming release of The Bow of Destiny, the first novel of The Bow of Hart Saga. You’ll also receive a coupon to download my e-book short story, The Black Bag, for free as well as July’s free e-book: Recommended Reading for Authors!

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Privacy Policy

This blog does not share personal information – including email addresses – with third parties nor do I store any information about your visit to this blog other than to analyze and optimize your content and reading experience through the use of cookies (which is a WordPress.com function and not mine).

You can turn off the use of cookies at any time by changing your specific browser settings.

I am not responsible for republished content from this blog on other blogs or websites without our permission.

This privacy policy is subject to change without notice and was last updated on July 2nd, 2015. If you have any questions feel free to contact me directly here: ph at phsolomon.com (replace the “at” with @, it’s written that way to avoid spammers).

avoid spammers).

 

Fantasy Authors Unplugged Featuring Daniel Adorno & Thy Kingdom Come

This is continuing feature on Archer’s Aim – Fantasy Authors Unplugged. I hope to frequently share an interview with a fantasy author. If you have authors to suggest and/or questions you’d like to see answered then leave a comment or send me an email. If you are a fantasy author and would like an interview please let me know and we’ll plan one that fits your schedule. Today, I welcome back Daniel Adorno who’s sharing his newest title due out on 8/5. Take it away, Daniel!

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TKC-283x400Q. Your latest book is a departure from your previous work with fantasy. How did you come to write a post-apocalyptic science fiction?

A. Originally, I planned to write a scifi novella in three months, but then it snowballed into something greater. I wanted to tackle three personal writing challenges: a new genre, a shorter work of fiction, and the first person perspective. Two out of the three worked out in my favor (the book became longer than a novella!) So in a sense the departure from fantasy was a creative experiment, but I’ve also been intrigued by the post-apocalyptic genre and thought it would be a good setting for a story.

Q. What are your thoughts as to the current popularity of this genre?

A. I think the genre is largely popular right now because of The Walking Dead TV show. I’ve never watched that show, but the themes of survival and humanity joining together for a common cause are compelling. Post-apocalyptic fiction is also popular because of the uncertainty of our own times. Widespread violence on a global scale, political corruption, economic fears, religious persecutions, cyber threats, and a whole host of other issues are reported on the news daily which feeds into the fear that our world is getting worse and the end times are just around the corner.

Q. What’s the plot of Thy Kingdom Come?

A. Many years into the future, a nanovirus outbreak occurs that affects the majority of the world’s population. The virus called Navitas alters human DNA and essentially turns them into machines with an insatiable hunger for electricity. Since the Mindless congregate where electricity is present, the surviving population has entered a new dark age to avoid infection. One of the survivors of the outbreak is Dex, a teenager who lost his family to the epidemic and now finds refuge in the basement of his neighbor’s house. In his spare time, Dex talks over the radio secretly with his best friend, Cassidy, who lives miles away. When the infected Mindless invade his new home, Dex realizes he doesn’t merely want to survive. He wants to uncover the cause of Navitas and how to stop it. A surviving member of his family, Uncle Richard, has the answers. But Richard lives in Minneapolis, which is ground zero for Navitas and the Mindless. Despite the dangers posed by infection and looting gangs squabbling for resources, Dex embarks on his quest not only to find Richard, but also save his best friend Cassidy.

Q. Have you changed your writing process since your first book? If so, how?

A. I have altered my process dramatically for this book since my last one. I used to just write with no plan or outline in place then go about editing multiple drafts. With this book, I made a concise outline of the major plot points I wanted to cover. After the writing was finished, I did a major content edit of all the beats of the story to make sure I hit all the high notes and kept the story fast-paced and engaging.

Q. What’s been the response for this latest book?

A. So far, the handful of advance reviews I’ve received have been overwhelmingly positive. People enjoy the action-packed storyline and the plot. It’s very encouraging and I can’t wait for the release!

Q. Is there anything that helped you write this book – a trip, music, etc?

A. There’s a song by one of my favorite bands, for King and Country, that constantly helped me focus as I wrote the book—it’s called Run Wild. Live Free. Love Strong. If this book had a soundtrack, that song would be on it!

Q. Are you thinking about writing a sequel or other science fiction? Anything dystopian in your plans?

A. There will be a sequel to Thy Kingdom Come, but it may be a while since I’ll be transitioning back to fantasy so I can finish my initial trilogy in that genre. No plans for anything dystopian, but never say never!

Q. What have you done differently in releasing this book versus your first one?

A. For this release, I’ve really reached out to subscribers of my email list to help me promote the book and I’ve contacted several authors to review and cover the book on their blogs. I’ve listened to multiple influencers like Jeff Goins, Michael Hyatt, and Chandler Bolt talk on their experiences in releasing best-selling books. In my first year of self-publishing, I’ve gained a wealth of knowledge about book launches and I’m trying to implement several key strategies to get this book in front as many readers as possible. We’ll see if it works!

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Daniel AdornoBio:

Hi, my name is Daniel and I’m a fantasy/scifi author. Thanks for visiting my website and blog. Here’s a little background on me: I began writing back in 4th grade when my teacher assigned everyone to write a short book with construction paper and crayons. Little did I know then that my award-worthy book on race cars would be the start of my writing career. This year, I accomplished what I thought would be an impossible feat: publishing my first novel. You can learn more about it here.

I’m a Christian and a history buff, so my stories weave themes of faith and historical elements with fantastical plots and characters. My blog runs the gamut on topics, but typically you’ll find me covering these subjects:

  • Self-publishing advice and resources
  • Methods for being an effective writer/blogger
  • Updates on my current projects.

My primary goal is to write stories that enlighten, inspire, and entertain readers who love the imaginative settings of fantasy and science fiction. However, I also feel a responsibility to help aspiring authors and writers, so I do my best to share what’s worked in my writing career through the blog. Some methods I’ve adopted may work for you as a writer, but some might not. The cool thing is we’re in it together as writers. So please, read the blog, sample one of my stories, or contact me for anything you might need. If you like what you read, then subscribe to my newsletter to receive blog posts and first access to new stories straight to your inbox. Thanks for stopping by and I look forward to knowing more about you.

cover1seppedTitles:

You can find Thy Kingdom Come on pre-order at Amazon.

His first novel, The Blade Heir is available at: Amazon, Barnes & Noble, Kobo, Createspace & Googleplay.

Thanks to Daniel for the interview today and kudos for taking on a few new challenges with your latest title, Thy Kingdom Come. As always I encourage everyone to check out this indie author’s work and support his efforts. If you’re a fantasy author and would like to be interviewed for “Fantasy Authors Unplugged” just contact me via email or one of my social media channels and we’ll set one up.

Please share your thoughts and ideas in the comments section. I’d also love to connect with you over social media so check my Contact page for that information. I’ve updated the site with a new landing page starting today but you can still view the News page for announcements. As part of the changes, new email subscribers will receive my free new guide, Recommended Reading for Authors. Sign-up today! I’ve added a new sign-up tab on my FaceBook page to simplify the process. Also, the cover of my book, The Bow of Destiny, was revealed recently so take a look.

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Privacy Policy

This blog does not share personal information – including email addresses – with third parties nor do I store any information about your visit to this blog other than to analyze and optimize your content and reading experience through the use of cookies (which is a WordPress.com function and not mine).

You can turn off the use of cookies at any time by changing your specific browser settings.

I am not responsible for republished content from this blog on other blogs or websites without our permission.

This privacy policy is subject to change without notice and was last updated on July 2nd, 2015. If you have any questions feel free to contact me directly here: ph at phsolomon.com (replace the “at” with @, it’s written that way to avoid spammers).

 

The Bow of Destiny: Official Cover Reveal

Photo from the book trailer for The Bow of Destiny

Photo from the book trailer for The Bow of Destiny

Today is a wonderful milestone day for The Bow of Destiny. This epic fantasy series was in my creative thoughts as long ago as my early college days in the mid-80’s. I wrote the original manuscript in the ‘90’s and was offered a contract by a small press at the time. The contract was not right for me so I passed and, since it was a time of change and grief for my wife when her mother died, I laid the manuscript aside for several years.

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I kept coming back to the work intending to re-write it and get it published but the project never bore much fruit. About four years ago, I began to take writing seriously again when I found that I had a number of ideas for books and stories lurking in my mind. Since I had so much written for this manuscript I began re-writing it around a busy schedule and a death in my own family. Even though there were a number of distractions – as all of us have – I knew the time was right to publish this series with the recent explosion of self-publishing.

Earlier in the year, I came across a piece of artwork by Chris Rawlins entitled “Robin of Loxley” that caught my attention in his gallery. It fit the motif of my book so strikingly I knew I needed to work with Chris. The result is this cover. Here’s Chris’s bio:

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“I have lent my brush to a huge diversity of subject matter and styles. Portrayal of humans, horses, animals, and landscapes, using contemporary and modern techniques have earned admiration, acclaim and a large following. I am passionate about strong compositions, realism, detail, accuracy, dramatic lighting and strong compositions. 

My artworks have been used for numerous book covers, albums and magazines, as well as entire books growing a wide audience of authoritative scholars who respect integrity, as well as faithful patrons and enthusiasts who love the action-packed and emotional style. 

I have a passion for history and art so to bring history to life through my artworks is a dream come true. My approach is to try and put yourself / the viewer there to bring a true-to-life realism that the books of my childhood lacked. Detail of research for any painting is key if you are attempting a realistic representation. I research many of my artworks in detail and travel abroad to battlefield locations, museums and military archives.”

Help Thunderclap my appearance on Beyond the Cover

Last week, I provided a sneak peek over my email list and received a very positive reaction to the cover which was more than encouraging. Currently, I am completing a revision of the book while I wait on my editor to begin looking at it first structurally and then in more detail. After these upcoming rounds of editing I anticipate the book being ready for publication at which point I should be able to set a target release date.

While the book is away with the editor I plan to finish the rough draft of the second book entitled, An Arrow Against the Wind, and develop the prequel series, “What is Needed”, into a novella to offer for free as a run-up promotion to the release of The Bow of Destiny. Since I know more about what I’m doing developing book for self-publication I hope to have An Arrow Against the Wind ready early in 2016.

Without further delay, here’s the cover for The Bow of Destiny. Look for changes to my social media accounts that incorporate this as a banner. I will also pin it on my Pinterest account so you can check it out in detail there.

The Bow of Destiny

Available at Amazon, Smashwords and All Major E-Book Vendors!

Available at Amazon, Smashwords and All Major E-Book Vendors!

Please share your thoughts and ideas in the comments section. I’d also love to connect with you over social media so check my Contact page for that information. Want to be listed in The Bow of Destiny credits? Join the Insider Team to share upcoming links. Either way, you’ll be the first to have news about my books, especially some free offers this summer related to the upcoming release of The Bow of Destiny, the first novel of The Bow of Hart Saga. You’ll also receive a coupon to download my e-book short story, The Black Bag, for free as well as July’s free e-book: Recommended Reading for Authors!

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Cover art for The Black Bag licensed from iStockPhoto.com

Archer’s Aim photo licensed via iStockphoto.com

Cover art for The Bow of Destiny licensed from Chris Rawlins on commission

Additionally these prequel titles to The Bow of Destiny are currently available on Wattpad: Trading Knives and What Is Needed:

Trading Knives 1    What Is Needed 4

 

Privacy Policy

This blog does not share personal information – including email addresses – with third parties nor do I store any information about your visit to this blog other than to analyze and optimize your content and reading experience through the use of cookies (which is a WordPress.com function and not mine).

You can turn off the use of cookies at any time by changing your specific browser settings.

I am not responsible for republished content from this blog on other blogs or websites without our permission.

This privacy policy is subject to change without notice and was last updated on July 2nd, 2015. If you have any questions feel free to contact me directly here: ph at phsolomon.com (replace the “at” with @, it’s written that way to avoid spammers).