Marketing

The Bow of Destiny Cover Reveal

Photo used in The Bow of Destiny book trailer

Photo used in The Bow of Destiny book trailer

I finished a crowdfunding campaign in September which was intended to complete my first novel entitled, The Bow of Destiny. Here’s the sample trailer I used for campaign.

As you can see, the artwork conveys a message but as stated in my campaign I needed high-quality cover-art for the book. This is one of my milestones for the book so I decided to use what I raised for artwork since the book won’t go to my editor until late November.

I contacted Chris Rawlins to work on my cover-art since I liked a similar piece by him entitled “Robin of Loxley”. I felt this image suited my concept very well so I teamed with Chris to develop a similar piece that fits The Bow of Destiny. Take look at some of Chris’s work which I think is fantastic. Before I post the actual cover, I’ll share an interview with the artist so look for that on November 7th.

I’ll reveal the newly designed cover on November 10th so be sure to check in on that day to see the cover. Want a sneak peek? Sign-up to receive my blog digest via email where the cover will appear early. As a bonus you can receive a free e-book copy of The Black Bag by liking my Facebook page and using the “News and Blog Signup” tab there to join my email list. By being on this list you will receive the digest of my top posts and latest updates and much more.

Photo from the book trailer for The Bow of Destiny

Photo from the book trailer for The Bow of Destiny

It’s exciting to finally meet this milestone and I’m happy to share it with you. Make sure to check back on Nov. 10th to see the cover where I’ll also share some details about the book and links to my prequel series – What is Needed.

I’d also love to connect with you over social media so check my contact page for that information. See the News page for announcements and remember to sign-up to receive news and posts by email. I’ve added a new sign-up tab on my FaceBook page to simplify the process. New followers can download The Black Bag via free coupon today!

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Writer Tech Tip: Twitter Exposure & Hashtags

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Hashtags are one of the most commonly used tactics to improve exposure on Twitter. You simply add # and the term so that your tweet targets other Twitter users who visit that hashtag as a common interest to yours. It’s a great way to promote anything you have to share whether it’s just an opinion or an actual product. But is it as simple as it seems? Do your tweets actually reach as many people as you think? Let’s take a deeper look at this Twitter usage.

Last week I wrote a post about getting more out of Twitter using several sites to analyze how and what you tweet for more strategic exposure. One of the sites listed in that post was Hashtags.org which provides a number of metrics and information about a hashtag including whether it even exists. Among the analytics available for free is the hourly trends for the hashtag over the last 24 hours. Why is this important? Most people agree that 2 or 3 hashtags should be enough for a tweet. Suppose you have more hashtags in mind to use than this. How do you decide which ones to use? Answer: check hashtags.org for activity trends as well as current engagement for the terms you want to use. Here’s an example:

Let’s say I wanted to tweet something and had #fantasy, #scifi & #wordpress in mind to use but I only wanted to have two in the tweet. I would look-up #fantasy and at the time of this writing here’s the results:

Fantasy Hashtag

There’s been a recent jump in activity so I may want to use this hashtag. Let’s see the trend for #scifi:

Scifi Hashtag

Hmmm, while #scifi is ticking upward too it isn’t as high in engagement as #fantasy. Let’s take a look at #wordpress:

Wordpress Hashtag

While #wordpress is trending down it is still much higher in engagement than #scifi at this time. For now, I would choose #fantasy and #wordpress.

So, this is a quick way to decide how to choose your hashtags to best promote your tweets and possibly gain more exposure. You may experience more re-tweets, follows and favorites than otherwise. I hope this helps with your Twitter engagements.

Available at Amazon, Smashwords and All Major E-Book Vendors!

Available at Amazon, Smashwords and All Major E-Book Vendors!

Have you used hashtag.org yet? What other ways could you put this tool to use in your tweeting? I’d love to hear from you so won’t you leave a question, idea or strategy in the comment section? I’d also love to connect with you over social media so check my contact page for that information. See the News page for announcements and remember to sign-up to receive news and posts by email. I’ve added a new sign-up tab on my FaceBook page to simplify the process. New followers can download The Black Bag via free coupon today!

Thanks for reading!

PHS

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Note: no logos have been used – only screenshots for instruction.

Clip art licensed via Microsoft Office

 

Tech Tip: 5 Ways To Get More Out of Twitter

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Writers, do you need more information out of Twitter? Perhaps you already have HootSuite and schedule tweets as well as view reports about your reach. Maybe you need more information about the performance of your account. Here are three sites that provide information you can use to improve how you tweet. BE AWARE that all these sites show free information but offer more for payment. I’m not instructing you to pay for anything – only providing sites that show basic information at no charge. Just like with Hootsuite or JustUnfollow, if you want more than the basics it costs money.

Twittercounter - This tool helps with long-term analysis of your Twitter account and is especially helpful with marketing. You can see months of information including who has followed you, who you have followed and how many tweets you have sent.

You can also receive their helpful newsletter with tips for Twitter like these:

Tweriod - This is another online analysis tool that provides reports about your Twitter account regarding best times to tweet. If you are promoting something you can find out when your followers are most active and available to interact with your tweets.

adsTwitterads.Twitter – this analytics page allows you to see your engagement in the world of Twitter. Once you click on the link, click the Anylitics drop-down menu and choose “Twitter activity”. This site is where you can sign-up to use ads on Twitter but it has several useful pieces of information with several charts including:

  • Impressions performance over the last 28 days – you can adjust the time to specific months too
  • Engagement rate
  • Link clicks
  • Retweets
  • Favorites
  • Replies

hashtag searchHashtags.org – this site lets you search for hashtags to verify they exist and for what they are used. It has a simple search field at the top of the page and provides information for the hashtag that includes:

  • 24 hour trend graph for the hashtag – this tracks the recent trends
  • Related hashtags
  • Related tweets with the hashtag – this can be useful to determine whether it fits your tweet well

retweet rankRetweetrank.com - need to know how you’re doing with your tweets? Use this site to check how much your tweets have been re-tweeted. This is handy for verifying what your reach is so you can track your reach over time and how effective your promotions and ads are. Just enter your Twitter name to check.

Bonus Material: Read this article from Nicholas Rossis which compares marketing on Facebook and Twitter. This blog post from Marc Guberti gives even more information about using Twitter for marketing. While you’re on Marc’s site you can receive his free book about improving chances of getting more retweets.

Available at Amazon, Smashwords and All Major E-Book Vendors!

Available at Amazon, Smashwords and All Major E-Book Vendors!

Do you need more performance information from your Twitter account? Do you use other tools for gathering analytic information? What other information do you track for your account? I’d love to hear from you so won’t you leave a question, idea or strategy in the comment section? I’d also love to connect with you over social media so check my contact page for that information. See the News page for announcements and remember to sign-up to receive news and posts by email. I’ve added a new sign-up tab on my FaceBook page to simplify the process. New followers can download The Black Bag via free coupon today!

Thanks for reading!

PHS

Enter your email address to follow this blog and receive notifications of new posts by email.

Note: no logos have been used – only screenshots for instruction.

Clip art licensed via Microsoft Office