Planning

3 Marketing Thoughts

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1. Why is social media marketing important? The simple answer: it’s main street America now. People used to spend time on the street doing business and seeing all the sales ads in windows. Likewise, most people got news from a newspaper – and saw all the ads. Now they view news on the internet and see all the ads there. If you have a product then your wares need to be in a virtual storefront on Social media for virtual window shopping and advertising sales.

2. Exchanging FB pages, Twitter follows, etc. I recently read one blog that indicated requesting someone follow or like you on social media was a major mistake. While I prefer not to request interactions this way perhaps there is another viewpoint. Our social media is like exchanging business cards. We may not actively use that information but we might one day and people we know might find use in that connection too. It’s one of the reasons why business cards are exchanged – you may not need that service or product but you may know someone who does and that’s one favorable point of social media. In that light, I’m not opposed to being approached for connections at all on Facebook, etc. though I still reserve the right not to follow or like.

3 Experiment – I’ve read some people say offer a book for free to boost sales and other indicate that this is a changing tactic that no longer works. I’ve been trying a sale this week The Black Bag which will end on Sunday – it’s generated interest but not much else. The latest information released indicates that the freebie marketing effectiveness is dwindling. To me what gets people’s attention is not the saturation of freebie books that may or may not be good but word of mouth and quality. For this reason I see reviews as an important factor in sales since people trust that more than anything. Is that movie good? What did the reviewer say? Here’s some marketing tips by C. Lee McKenzie.

Your thoughts and opinions are welcome, please leave them below. Speaking of FREE, The Black Bag is available at not cost for email followers of this website. Please see my Contact page to follow me on various social media channels or click the buttons on this page. Also take a look at my Indiegogo campaign for my novel, The Bow of Destiny.

The Bow of Destiny is LIVE on Indiegogo

The Bow of Destiny is LIVE on Indiegogo

Photo used in The Bow of Destiny book trailer

Photo used in The Bow of Destiny book trailer

That’s right, I’ve started the crowdfunding campaign so I can complete The Bow of Destiny and self-publish it. I will provide updates from Indiegogo and this site on the News page. Please take a few minutes and look over my material and consider supporting my efforts. If you cannot support with funds please consider sharing the campaign with friends through 7/31 over social media.

Here’s the blurb for the book:

Athson the Archer has seen things that aren’t there and suffered fits since being tragically orphaned as a child at the hands of trolls and Kregen the wizard. When a strange inheritance comes into his possession he’s not quite sure it is real. But the trolls that soon pursue him are all too real and dangerous. And when the mystic Withling, Hastra, drags him into a quest for the mysterious Bow of Hart, Athson isn’t always sure what’s real and who his enemies are. With the wizard Kregen and his master the hidden dragon, Magdronu, involved Athson must face not only threats but his grasp on reality and the reasons behind his tragic past.

Picture from The Bow of Destiny project trailer.

Picture from The Bow of Destiny project trailer.

I want to thank everyone on Goodreads, Twitter, Facebook, this blog and anywhere else for the recent follows. I am humbled by your responses.

Have you run a crowdfunding campaign recently? Are you interested in running one? Are you supporting The Bow of Destiny? Please share your comments and feedback below.

Like me on Facebook and view/share the posted campaign event.

Follow me on Twitter (@ph_Solomon) to receive news and help spread the word by using #BowofDestiny when referencing my IndieGoGo updates. I’m also on Goodreads so friend me there too!

I plan to schedule several social media parties with possible gift-card prizes – dates to be announced.

Which Way to Now?

The last few weeks have been a whirlwind. I’ve self-published The Black Bag on both Smashwords and Amazon. That was a DIY project which proved both challenging and successful with my first foray into cover design and formatting an e-book. The Black Bag finally made it to Barnes & Noble today! This gave me great experience with self- publishing before doing it with a much larger book project like The Bow of Destiny.

The other big hurdle from the last few weeks was getting a crowdfunding campaign going on IndieGoGo. It included setting rewards levels and making a video for the project. Working on a low budget was a challenge but I believe it was successful for my needs during the campaign. I am just about ready for the campaign to start on 7/7.

Now the question is what I need to do now? Well, that’s easy – I need to complete the revision for the editor and beta reader during the next month. No big deal there – not. But June has been very busy but successful for goals met so why not July too? I’m putting myself on a strict deadline schedule to be ready to go to the editor as soon as the IndieGoGo campaign is finished.

Photo from the book trailer for The Bow of Destiny

Photo from the book trailer for The Bow of Destiny

But what else am I doing? Glad you asked. As if it weren’t enough to do a crowdfunding campaign and complete a book revision, I would like to edit a short story and submit it to a few magazine markets. However, if I find that it is too much then I will shelve it until August. As I wrote in a previous blog, it’s important not to make too many goals which complicates things. One of the reasons I pushed the last few weeks with the campaign and The Black Bag was to clear them off my list so I could focus on the book. These recent accomplishments were needed but also hurdles to working on the book which is the real goal.

What have you accomplished lately? What hurdles have you encountered?

Share a comment below and also consider following this blog via email for a FREE copy of The Black Bag. I’m on Facebook, Twitter (@ph_Solomon), Pinterest & Google+ (ph@phsolomon.com). Also please take a few minutes to look at my IndieGoGo preview and consider supporting my project- feedback is welcome before 7/7 when it goes live. Keep reading and checking my newsfeed for further details.