Social Media

3 Marketing Thoughts

Tweet Offer

 

1. Why is social media marketing important? The simple answer: it’s main street America now. People used to spend time on the street doing business and seeing all the sales ads in windows. Likewise, most people got news from a newspaper – and saw all the ads. Now they view news on the internet and see all the ads there. If you have a product then your wares need to be in a virtual storefront on Social media for virtual window shopping and advertising sales.

2. Exchanging FB pages, Twitter follows, etc. I recently read one blog that indicated requesting someone follow or like you on social media was a major mistake. While I prefer not to request interactions this way perhaps there is another viewpoint. Our social media is like exchanging business cards. We may not actively use that information but we might one day and people we know might find use in that connection too. It’s one of the reasons why business cards are exchanged - you may not need that service or product but you may know someone who does and that’s one favorable point of social media. In that light, I’m not opposed to being approached for connections at all on Facebook, etc. though I still reserve the right not to follow or like.

3 Experiment – I’ve read some people say offer a book for free to boost sales and other indicate that this is a changing tactic that no longer works. I’ve been trying a sale this week The Black Bag which will end on Sunday – it’s generated interest but not much else. The latest information released indicates that the freebie marketing effectiveness is dwindling. To me what gets people’s attention is not the saturation of freebie books that may or may not be good but word of mouth and quality. For this reason I see reviews as an important factor in sales since people trust that more than anything. Is that movie good? What did the reviewer say? Here’s some marketing tips by C. Lee McKenzie.

Your thoughts and opinions are welcome, please leave them below. Speaking of FREE, The Black Bag is available at not cost for email followers of this website. Please see my Contact page to follow me on various social media channels or click the buttons on this page. Also take a look at my Indiegogo campaign for my novel, The Bow of Destiny.

Quick Tip: YouTube for Authors

Need to get more use out of YouTubeLogo

When I was preparing my video for The Bow of Destiny campaign on Indiegogo several weeks ago I haphazardly uploaded my material without thinking too much about YouTube and the channel I was presenting. Since I don’t intend to post large amounts of video I just didn’t see the value. But like most social media this it is a fallacy to underestimate the value of any service. I was focused on the project and thought little of what I could do.

Tip #1: Even if you are working on a project and getting into a new social media platform stop and learn a few things.

Tip #2: Link as much as you can to your channel. I recently went back to my channel and linked as much of my other social media channels into YouTube so people can see what I’m up to easily. Many people are not on every type of social media or they don’t visit their accounts everyday so the information is beneficial to them and you to better connect.

Youtube Links

How do you add all your information? On your channel click on the About tab and there you can add all the links you want so you can make it easy for all those high-visual folks to find and connect with you elsewhere.

Youtube_About

Tip #3: I found it best to link my channel with my Google+ account even though I don’t use it that often (though I’m working that more now too).

What tips do you have for YouTube usage? How are you leveraging the this channel for writing? Share your thoughts below.

Remember blog followers via email receive a FREE copy of my ebook short story, The Black Bag – just click to sign-up! See my Contact & News pages to connect with me on other social media venues.

Newsflash – Not Really

I’m keeping my posts to a minimum due to the need for some heavy lifting with edits. I will probably post short blogs over the next few weeks with random thoughts and announcements.

Black Bag Cover 7Today I placed The Black Bag on sale for .99 cents on Amazon and Smashwords so take a look. If you are interested in reviewing contact me. However, you can get this short story for free by simply signing up to follow me via email.

I’m editing away on The Bow of Destiny so I can be ready when it is time to go to the editor in August. I’ve gotten behind trying to keep up with social media and the fundraiser on Indiegogo. I must plug the crowdfunding campaign so the book can be published that much sooner.

That’s al I have for now. I’ll try to post some meanderings tomorrow!

Please leave feedback regarding The Black Bag and crowdfunding – I really want to know what readers think!

See my contact page to see all my links for social media. And check the News & Store pages as well.

Thanks for reading,

PHS