Writers, do you need more information out of Twitter? Perhaps you already have HootSuite and schedule tweets as well as view reports about your reach. Maybe you need more information about the performance of your account. Here are three sites that provide information you can use to improve how you tweet. BE AWARE that all these sites show free information but offer more for payment. I’m not instructing you to pay for anything – only providing sites that show basic information at no charge. Just like with Hootsuite or JustUnfollow, if you want more than the basics it costs money.
Twittercounter – This tool helps with long-term analysis of your Twitter account and is especially helpful with marketing. You can see months of information including who has followed you, who you have followed and how many tweets you have sent.
You can also receive their helpful newsletter with tips for Twitter like these:
Tweriod – This is another online analysis tool that provides reports about your Twitter account regarding best times to tweet. If you are promoting something you can find out when your followers are most active and available to interact with your tweets.
ads.Twitter – this analytics page allows you to see your engagement in the world of Twitter. Once you click on the link, click the Anylitics drop-down menu and choose “Twitter activity”. This site is where you can sign-up to use ads on Twitter but it has several useful pieces of information with several charts including:
- Impressions performance over the last 28 days – you can adjust the time to specific months too
- Engagement rate
- Link clicks
Hashtags.org – this site lets you search for hashtags to verify they exist and for what they are used. It has a simple search field at the top of the page and provides information for the hashtag that includes:
- 24 hour trend graph for the hashtag – this tracks the recent trends
- Related hashtags
- Related tweets with the hashtag – this can be useful to determine whether it fits your tweet well
Retweetrank.com – need to know how you’re doing with your tweets? Use this site to check how much your tweets have been re-tweeted. This is handy for verifying what your reach is so you can track your reach over time and how effective your promotions and ads are. Just enter your Twitter name to check.
Bonus Material: Read this article from Nicholas Rossis which compares marketing on Facebook and Twitter. This blog post from Marc Guberti gives even more information about using Twitter for marketing. While you’re on Marc’s site you can receive his free book about improving chances of getting more retweets.
Do you need more performance information from your Twitter account? Do you use other tools for gathering analytic information? What other information do you track for your account? I’d love to hear from you so won’t you leave a question, idea or strategy in the comment section? I’d also love to connect with you over social media so check my contact page for that information. See the News page for announcements and remember to sign-up to receive news and posts by email. I’ve added a new sign-up tab on my FaceBook page to simplify the process. New followers can download The Black Bag via free coupon today!
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