Starting An Author Platform Pt. 3: Email & Branding

TypingWhen preparing to build your author platform there is one small detail to consider before starting things: you email address. However, this detail is a very important concern for branding yourself and your content with the public. Aside from your domain, your professional email address will act as a cornerstone for what you build. Today, I’ll discuss why this email address is so important as well as considerations for hosting and your budget.

Why It’s Important

Your author email address is important for several reasons. First of all, it identifies you clearly when sending out messages in a way the supplements your domain name. Simply put, you communicate your brand with your email address. Without a clearly identifiable email address recipients for your messages might delete your messages without reading them because they don’t easily recognize the sender. One of the tasks that you’ll need to work on for your platform is building an email list so an confusing address negates your efforts. It’s all about the branding.

Next you’ll use this address to create many, if not all, of your social media accounts. This matters for the sake of branding and consistency of effort.

Email Hosting Considerations

Once you have your domain registered you will need to have email hosted somewhere. This can be a simple choice or one that’s more complex. If your domain/website are hosted with a service that has email hosting built-in to your cost then the process is rather simple. This route is more costly but offers the most freedom to you.

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However, if cost is an issue (at least at the beginning stages) then you may choose a free service to host your site and domain (like me). Email hosting is not usually included in a free situation (again, a domain name is not free though you may get it for free the first year when paying a hosting service). But all is not lost. I host my email through GoogleApps for a minimal monthly cost. It allows me flexibility to move the hosting whenever I choose to do so.

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Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Cost Choice

In the end, cost governs your choice of email hosting (and website hosting). If you go whole-hog and pay a larger yearly sum for all your hosting together then you have greater freedom with email. This means you can have more addresses and more storage. Storage isn’t a major issue to me. More email addresses are not immediately necessary but can be beneficial. For instance, you may want separate addresses for sending your newsletter, social media registration, fan contact, etc. The choice is up to you but shop around and know what you are getting. For me, I chose to start low-cost and grow as necessary.

When To Upgrade

But this begs a new question: when should you upgrade. Short answer: when you need to. It’s determined by your growth and income. Once your income is higher you may choose to host everything with one service. It gives you the ability to design your site with greater freedom and email is part of the whole in this case. Personally, I’m staying on the low-cost side until it’s time to grow. I suggest you make a plan that is flexible – growth is triggered by marketing needs such as branding, email automation, more addresses, a launch page or sub-domains for your books/series.

Available at Amazon, Smashwords and All Major E-Book Vendors!

Available at Amazon, Smashwords and All Major E-Book Vendors!

Are you using an email address that clearly brands you and your content? Have you made a plan for growth? Please share your thoughts and ideas in the comments section. I’d also love to connect with you over social media so check my Contact page for that information. See the News page for announcements and remember to sign-up to receive news and posts by email. I’ve added a new sign-up tab on my FaceBook page to simplify the process. New followers can download The Black Bag via free coupon today! Also, the cover of my book, The Bow of Destiny, was revealed recently so take a look.

 

2 comments

  1. Greetings! Very useful advice within this article! It is the little changes that make the most important changes. Many thanks for sharing! degaecdcekgc

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