If you have a Goodreads account as an author there is one important aspect that you should use effectively. Well, actually the most important thing to do on Goodreads is be a reader. But just behind it is make your profile speak well of you.
A profile is undoubtedly an important part of every type of social media. But since Goodreads is THE social media of readers, then an author’s profile is doubly important. But what can you do to create a profile that attracts a potential reader on Goodreads?
I recently took a Writer’s Digest webinar that featured Michael J. Sullivan discussing his usage of Goodreads strategically. Users on Goodreads can be rather sensitive to how authors interact in the format. As an author, you don’t want to just leap into groups and shout about your book. It takes a deft approach. But when you do gain some attention your profile should clearly communicate your brand as an author.
First of all, if you are an author then be an author. If you have a book published, join the author program and add your book(s) to your profile. It’s simple and gives your profile page some added visual content.
If you have a blog, link it to your Goodreads account. Post a sample of your writing for your book and make sure a reader views your content.
However, what everyone sees on your profile is what you post in the main section. Most of us just type in some sort of background information under the basic information. Some authors may even write a longer piece of background information. However, there’s a better way to populate this section with content: add links and visual content with html.
If you’re not experienced with html that’s fine you only need to use a little to do this. There are plenty of resources on the internet to learn some basic html but Goodreads has instructions for what to use and how on their service. The main thing is to reference links so you can add graphics to your profile.
Why is it important to add graphics to your Goodreads profile? Depending on the placement it adds more visibility to your profile. By adding a graphic of your books visitors can see more about you and your work. Adding buttons for your social media links is just as important so people can easily follow you as an author.
Take a look at mine to see what I mean. I’ve got a graphic for available books and buttons for my social media links which enlarges what you see of my profile. It’s better than that small bit of text with the “more” link to see the rest. The visual impact is greater and gets visitors more involved and increases you visibility. What’s more, when you have a new release coming you can create a graphic to change what’s visible and keep the upcoming book in front of visitors.
That’s some basics for improving your Goodreads profile as an author. Take some time to work on it and you may see more engagement from the reader social media. It’s an important part of you author platform to develop.
Please share your thoughts and ideas in the comments section. Sign up for my Archer’s Aim Digest mailing list to receive the forthcoming edition of my newsletter with announcements about upcoming releases and events. You’ll receive my a SPECIAL coupon for The Bow of Destiny, the first novel of The Bow of Hart Saga. Speaking of which, it is now available on Barnes & Noble, Kobo, iBooks Amazon – Kindle & Smashwords. Additionally, September’s FREE book, What Is Needed is available at Barnes & Noble, Kobo, iBooks and Smashwords & Amazon.
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