Guest Post

Fantasy Authors Unplugged: Cover Reveal from Mae Clair

Welcome to Archer’s Aim today where Fantasy Authors Unplugged makes a return. Today we veer into a slightly different genre, but still speculative with a cover reveal for an upcoming book from Mae Clair:


Release Date: January 15, 2019
Genre: Mystery/Suspense/Supernatural Thriller
Publisher:  Kensington Publishing • Lyrical Underground Imprint

The past is never truly buried…

Generations of Jillian Cley’s family have been tasked with a strange duty—tending the burial plot of Gabriel Vane, whose body was the first to be interred in the Hode’s Hill cemetery. Jillian faithfully continues the long-standing tradition—until one October night, Vane’s body is stolen from its resting place. Is it a Halloween prank? Or something more sinister?

As the descendants of those buried in the church yard begin to experience bizarre “accidents,” Jillian tries to uncover the cause. Deeply empathic, she does not make friends easily, or lightly. But to fend off the terror taking over her town, she must join forces with artist Dante DeLuca, whose sensitivity to the spirit world has been both a blessing and a curse. The two soon realize Jillian’s murky family history is entwined in a tragic legacy tracing back to the founding of Hode’s Hill. In order to set matters right, an ancient wrong must be avenged…or Jillian, Dante, and everyone in town will forever be at the mercy of a vengeful spirit.

End of Day can be read as a stand alone novel or as a follow-up to book one of the Hode’s Hill series, Cusp of Night.

End of Day is available for pre-order through this link
and available to add to your Goodreads to-be-read list here.

Connect with Mae Clair at BOOKBUB and the following haunts:

Amazon | BookBub | Newsletter Sign-Up  
Website & Blog | Twitter | Goodreads | All Social Media


Guest Post from Autumn Birt: Author Productivity

Today, I’m pleased to welcome back Autumn Birt who will share about author productivity and her new class regarding the subject. Please note, Autumn is giving away a free enrollment to her course – to win this prize today, please leave a comment to be entered regarding why this course would help you and/or what your biggest obstacle is. This is a subject I’m interested in since my time is often taken up by other activities. It’s very important to writers to lay claim to their creative productivity so please read on.

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Do you have limited writing time but big goals?

Are you a writer? If so, are you meeting your writing goals?

Writing is a passion, one usually cobbled together from stolen moments and highs of inspiration. But if you get the writing bug and you get it bad, finding enough time is often a source of frustration.

Why write more?

Because fans like to read more. That is my number one answer. I’m a reader as well as a writer. I’ve fallen in love with a series that I’ve stayed with for 3 years and am now anxiously awaiting the last book – which should come out in two years. That is a whole lot of anxious waiting! And let’s not talk about another story I love that currently exists as short stories spread across several e-zines and books. I have meticulously copied all of them to one spot. I am her number one fan. She has plans to write a book … someday. I want to cry.

Writing TimeSo yeah, keeping fans from becoming the frustrated and then jaded reader I am today is definitely a goal. When I was a teenager, a new book a year was acceptable. It still is, even though THAT was quite a while ago and long before ebooks. Now, a new book every six months is considered a professional target. More often is great. Fans want to be filled with anticipation – not angst.

And professional is the other reason to write and release more books, great books. Because let’s face it, if you have any hope of making a decent income from writing, one where you can potentially scale back that full time job to write, you either need to write and release more or have a really good retirement plan lined up. I’m not a teenager anymore, but I don’t want to wait that long to write full time!

So I committed myself to writing more and writing better because I not only love it, but want to make it a career. With a lot of trial and error, I developed seven key techniques and five writing tools that worked. How well? I wrote 4 ½ books in a year and they are the best I’ve written so far.

To be clear, I’m not talking about typing faster. Who cares how fast you typed a page if you end up deleting it? Meeting a writing goal of producing more novels in a year means creating a great story faster. And there are tips, tricks, and tools to do that. It is a paradigm shift to believe writing more in a limited time is achievable.

It is possible. I’m proof. But I want to be more than proof. I want to help other writers do the same thing. Seriously!

Writing time is a limited resource. Use it well.

I’m serious about teaching this to other authors. So serious that I’m launching a pilot class to not only teach the seven techniques and those five customizable tools, but also to work one-on-one with the students to make sure those same tactics work for them. Everyone is different and in a different situation. I want everyone to be successful.

Since this is a trial course with lots of coaching, enrollment is very limited. If you are interested in learning more please use the contact form below to get in touch with me. I’d love to talk to you!



Short Bio

author picAutumn is a bestselling author in fantasy, epic fantasy, and war – not all on the same series though! She is the author of the epic fantasy, adventure trilogy on elemental magic, the Rise of the Fifth Order. Her newest series is Friends of my Enemy, a military dystopian/ dark fantasy tale laced with romance. Friends of my Enemy will be released in full in 2015 and will be quite the story full of strong characters, tight plots, and lots of action. Meanwhile, she is working on a new epic fantasy trilogy, Games of Fire, set in the same world as the Rise of the Fifth Order. If she stops goofing off and enjoying hobbies such as hiking, motorcycling, and kayaking, she may even be able to release the first book in 2015 too.

Stop by her website and blog to learn more about the worlds of her books at You can also find her on Facebook at or more frequently on twitter @Weifarer.

BOD FinalRemember you can win the FREE enrollment with by commenting on why this course would help themyou and/or what your biggest obstacle is. Please share your thoughts and ideas in the comments section. Sign up for my Archer’s Aim Digest mailing list to receive the forthcoming edition of my newsletter with announcements about upcoming releases and events. You’ll be the first to have news about my books, especially some free offers this summer related to the upcoming release of The Bow of Destiny, the first novel of The Bow of Hart Saga. Speaking of which, it is now available on Amazon – Kindle. Additionally, I have FREE book, What Is Needed is available at Barnes & Noble, Kobo, iBooks and Smashwords & Amazon.

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Guest Post: The Advantages of Discoverability

Today’s guest blog started as a post last week entitled, Book Sales Ruminations & Why You Need A General. Recently featured author in “Fantasy Authors Unplugged”, Autumn Birt, responded with a few cogent points of her own to the post. I invited Autumn to write a guest post and she kindly churned one out on short order. Take it away, Autumn!

The Advantages of Discoverability

Businessman Speaking Through MegaphoneI realized writing, at least a career in writing, was going to be a long haul when I met a woman with numerous books, multiple publishers, over twenty years of publishing experience, 35,000 followers on twitter, and yet she was promoting her book just like every other Indie author out there (well, with a bit more panache). That is when I switched my marketing enthusiasm from short term to a more steady pace for the long term. And that is when I took a hard look at what worked.

I very much agree with P.H. Solomon’s four points on his post Writing Ruminations. Social media has completely changed how writers (or anyone) markets. You can engage readers one on one. Some authors even allow readers to help guide the plot of a story. And because of the power of the internet, anything a writer posts can be linked back to the author. After a security breach at home, my husband freaked to see the first four and a half pages of a Google search on my name were all on me. I was thrilled! But that means the content I post, be it a Facebook comment, blog post, or released book is listed under the ‘flagship’ of my name and who I am as an author.

On one hand, we as authors should strive for social engagement. On the other, we have to be careful what we say and how well we say it. You thought politicians were the only ones with media problems…?! Because the other issue is that marketing should be social engagement, not social media spamming. That means not saying and promoting the same thing over and over and over. It means paying attention to media feeds and answering questions, thanking people who help you out, and helping out other authors because we aren’t competing against each other. Readers read MANY books. I’ve gotten new readers because I was nice to a friend of a friend or handled a bad situation well. How is that for marketing flukes?

So writing the book really can be the easy part. Which is a good thing because another strategy to getting noticed and increasing book sales is writing more books.

It is an easy deduction to make based on statistics. If your book is one of one billion on Amazon, or one of a thousand being marketed on twitter this second, your rate of attracting attention is… yup, one in a billion or one in a thousand. Ouch.

If you have two books though, and maybe some friends tweeting, or fans – lets go with fans! – talking about the book, a search will bring up both of your books. You can link them together under blogs, author pages, and in book content. Two for one marketing! One solid book can sell another. Fans and mailing lists on new releases (high recommended as well!) work BEST when you have multiple things to release and read. So write more books.

I’ve heard the ‘magic’ number for steady sales is five novels. I’m at five, but I consider the three that make up the core of my epic fantasy series as my main books (of the other two, one is a real life travel compilation and the other is a companion to the fantasy books going more into the world and its history). So I consider myself at three books. A few more to go yet to steady sales based on this theory. But…

What I didn’t expect was how much having a complete series would enhance my book sales. I don’t remember hearing about that when I was researching marketing. When Born of Water was released, I was happy for a sale a month, if I managed that. With book 2, Rule of Fire, I found similar expectations though actually met them a bit more frequently. When Spirit of Life, book 3, was released, I quickly averaged a sale a week. When I managed to get Born of Water permafree on Amazon, those sale numbers quickly increased. Yes, increased by giving away a book – and I’m not counting the free downloads of book 1.

Thanks to a marketing boost from my more promotion savvy publisher, Born of Water hit #2 in epic fantasy on Amazon and the sales of the other two books picked up quickly. I usually see purchases of the second two books at the same time or with a lag of a day to a week between them (it helps when it is an odd country sale so I can really track what is most likely one reader). Now I average at least one sale a day over a week, frequently more. If I counted the free downloads of book 1, I’d get too giddy, so I simply choose to exclude that figure from my mental tally!

There is much debate out there about whether to write a series or a stand alone novel. I think it depends on the genre you write in and what is expected. BUT, I’d council anyone writing in fantasy to write a series and release the books in quick succession, maybe three to four months apart. The interest level and new marketing that this allows will help increase author visibility and hopefully attract readers.

Which is why my marketing plan before I signed with an Indie publisher included releasing short stories that are a prelude to my next trilogy for free in a very short time span, approximately two to three weeks apart. I planned to use Smashwords as a distributer plus Wattpad and Goodreads. Then combine the short stories for a 99 cent novel only available on Amazon and THEN release book 1 about a month later. It is a marketing strategy which relies on releasing quality writing that is captivating (I hope!) for free.

One final important reason to write more than one book besides making yourself so much more discoverable: how much your writing improves.

The author I mentioned at the beginning of the post often makes the comment she is glad she wrote her first book under a pen name because it was so bad. So think about how much you aren’t improving if you stop at one book. I hope that I never am embarrassed by Born of Water, but I will admit that if I started writing it today it would be a completely different novel, recognizable but different. I’ve learned so much since then.

Autumn BirtSo my plug for an author marketing plan: write a lot, write well, market new works while mentioning the existing, give away a lot of content (blogs, stories, and novels), and be nice to each other!

Thanks for sharing your insights, Autumn. Take a look at her books and other links since she’s been kind enough to volunteer her time and effort for this blog post:

Media Links

Facebook (me)  Facebook (writing page)  Website

Writing Blog  Travel Blog  Guild of dreams (another blog I write for)

Twitter  Google+  Wattpad  Goodreads

What other ideas do you have about the fluid world of book sales? What has worked for you in the past? What’s changed for you – good and bad? Please share your thoughts and ideas in the comments section. I’d also love to connect with you over social media so check my Contact page for that information. See the News page for announcements and remember to sign-up to receive news and posts by email. I’ve added a new sign-up tab on my FaceBook page to simplify the process. New followers can download The Black Bag via free coupon today! Also, the cover of my book, The Bow of Destiny, was revealed recently so take a look.

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Clip art licensed from Microsoft Office.