Hi Gang, Craig with you again. Time for another Expansion Pack that ties in with The Hero’s Journey, also known as the Writing Monomyth.

This time we’re dealing with our villains. Before you go all feral on me, there are some stories where the antagonist isn’t a human. Man vs Nature, Man vs Self, that kind of thing. This probably won’t help with those stories.

This Expansion Pack is more about what you need to know, not what you must put on the page. You’ll pick and choose what to include, but if your main character is the villain, you’ll include more.

I’ve researched all this stuff, and am trying to condense it for you guys. One of the things I find myself hating is the section names I’ve been running across. Therefore; I’m renaming all of them.

The Hero of His Own Story: The villain perceives himself as…

Happy Friday to all the Story Empire readers! Today I’m veering a bit off course from a regular post format at the end of the work week into the topic of managing a newsletter to gain better results (hopefully). I’m relying on some recent information, some of which is from my mass mailing provider, Mailerlite, so I include some links at the end of the post as resources.

Tweaking and improving my newsletter effectiveness has been a long-term goal that’s often frustrating because it’s just difficult to gain the engagement with subscribers of fiction, especially in the fantasy genre. With that in mind, I’ll share a few pieces of information and some tips to try and why based on what I’ve gleaned lately. I’ll also share some of what I’ve been doing to improve over time as well.

The main reason newsletter email is not opened aside from people just…