Excellent book marketing guidelines – reblogging on Archer’s Aim!
Jill Bennett is a marketing specialist for LitFire Publishing, a company based in Atlanta, Georgia. For the past six years, she’s been working with several self-publishing authors in terms of book marketing, publicity and distribution.
She contacted me with this idea for a guest post, which I think you’ll enjoy!
The Five Commandments of Marketing a Book
Marketing is something that should be done prior and subsequent to publishing. This article will show you how to market a book effectively in the form of these five commandments.
- Thou shall know thy readers
To be able to know how to market a book, one must know who the readers will be. Different types of readers read different types of books, which is why authors should not assume that everybody would want to read their book. An author must focus on who will want to buy and read…
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