Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author

This is extremely important for the Fantasy genre. Original artwork is costly but worth the investment. It also helps to have a good sense of the genre and an artist/designer who will tell you if your inconsistent within a series. Reblogging on Archer’s Aim!

authordesignstudio's Blog

ALLi Partner Member Aimee Coveney provides a useful overview of the impact of a self-published book’s cover not only on its sales success but also on an important long-term consideration: the establishment and promotion of your brand as an indie author. What she has to say also holds true for books published by trade publishing houses. Over to Aimee…

Over the years as a cover designer, I have often spoken with authors about their brand, and on occasions I have received very quizzical looks, but it is in fact something that should be included early in your career plan as a writer.

A strong brand helps an author in the same way it helps any organisation: it gives your name recognition and helps to sell your work.

The significance of visual marketing and design is forever stronger within all industries, but with online portfolios making artists more accessible, the standard…

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