In 2011, when I first began this crazy journey, I was advised to create a professional Facebook page. Whether you are an Indie or are traditionally published you will be responsible for putting your own social media into place, as in this world, no one will do it for you. You don’t get a personal assistant and a publicist when you get that first book deal, so you may as well get on with doing these things yourself.

For my blog post on how to make a professional Facebook fan page, click here: Building the Brand. Today we will talk about making it work better for you, with only a small amount of effort on your part.

While I had to sever my relationship with my first publisher, that was the first of two important, things he told me. (The second was to blog regularly—which also was good…