Craig here again. It’s a challenge to write these tips and tricks every time, because so many of the items are debatable. I hate to take a hard line stance, but I do for the sake of the comments that trickle in during the week. The topic today is branding.

Not that kind of branding. The kind where authors promote products. As you appear across cyberspace, what kind of recognizable materials do you use so the masses will recognize you? Chances are, you’ll have a blog, the popular social media accounts, and possibly a newsletter. What kind of branding do you use to tell people this is some of your work?

You will also make guest appearances on blogs, maybe blog talk radio, the occasional video of some kind. While these post are all different, your branding is what sews them all together as you – the author.

My first…