Craig here again, and we’re back to blogging once more. I’m comfortable with blogging, and it’s always a decent place for me to land when I need a post.

Today the topic is Guesting and Hosting. As an author, you’re constantly trying to increase your footprint online. This applies to blogging along with all the other forms of social media. Being a guest is one way to increase that footprint.

In previous posts we discussed the difference between regulars and empty followers. To revisit for a moment, regulars are likely readers or fellow authors. Regulars talk online all the time, share tips, successes, and failures. (I’ve been talking behind the scenes with mine about home improvement projects, they become close friends.) Empty followers are Anderson Windows, Joe’s Plumbing, and Bobbie Sue’s Avon business. Obviously, we’re trying to expand the number of regulars.

Small caveat: Plumber Joe, could be a super-fan…