In many ways, December is a double-edged sword when it comes to book releases. On one hand—prior to Christmas—many are looking to gift books as presents. After Christmas, there is usually a huge pool of readers who have received gift cards for books, and are considering what to purchase.

The downside?

Not a lot of bloggers and readers are online during the week leading into Christmas or the week after. So, what’s an author to do?

If you’re like me, you take a chance, and float a post in the blogosphere anyway.

The last book on my publishing contract with Kensington is being released on December 31st. In one respect, it’s a cool way to close out the year. In another, I fear Eventide may get lost in the shuffle. I’d love if it launched with New Year’s Eve fireworks and a lot of rah-rah-rahs to pave the way. It’s…