Good morning Story Empire readers, PH here with you today following up on my previous posts regarding dual use of the meta-content you generate when developing your books. If you would like to read the previous posts for this series, you can find them here and here.

Continuing from last time when I got into the nuts and bolts of using your novels meta-content for your marketing as well as development, today we will touch on some other types of marketing content you may want use as part of your strategy for dual use. To emphasize what I mean by dual use, this is the concept that you are creating content for the development of your novel as well as marketing which means that you are writing this content for later promotional use in mind. This leaves you with pretty much a rough draft catalog for what you need…