Good morning story Empire readers, PH with you today, continuing the series of posts which helps you create marketing material as you develop your book. I call this process dual usage of your meta-comment content (based on your story bible, if you will). Meta-content is basically any content use or create specifically for your book or series. Dual usage means that you’re using the meta-content for both writing your book and writing your marketing, that is, creating both at the same time. If you wish to read previous posts on this subject you can find them here at these links:

Part 1    Part 2    Part 3    Part 4

To elaborate and recap a little of what I’ve written previously, the concept is that you specifically write development material so that it is also marketing materials such as blogs posts, newsletters, reader guides and whatever…