Whether you write novellas about fierce mermaids, magazine stories for Cosmo (insert your own joke here) or speeches about the Austrian school of economics for the IMF — whatever sort of writer you are, two things matter most.

Not correct grammar and spelling. Those things are assumed.

Not pretty paragraphs and sentences that sing. That’s word gravy, while we’re talking about the main course.

What matters most: making your readers curious, then surprising them.

Surprise Kitteh is surprised.

This is why the inverted pyramid is a terrible structure for any writer. (Click with your mousity mouse to read Why the Inverted Pyramid must DIE.)

The inverted pyramid grabs a heavy rock and smashes the skull of curiosity. Then it takes that same bloody rock and crushes all hope for any surprises.

How does it achieve this epic level of failure? By giving you the answers before you even know…