Author Platform

Archer’s Aim: The Week in Review Thru 7/18

Here’s another review of the week for those interested in what’s appeared on the blog this week and what I’ve been reading.

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Monday: What’s Your Favorite Part of Scrivener?

Tuesday: Announcement! The Bow of Destiny Sample Chapter Now Available!

Wednesday: Fantasy Authors Unplugged Featuring Jason Link

Thursday: Building An Author Platform Pt. 10: When to Monetize Your Blog

Friday: What Wattpad Can Do For You Now

Reblogs From The Past Week:

Making Your Own Cover – For Absolute Beginners

A writer-friendly reminder.

Want to Come to a Fantasy Sci-Fi Dystopian Steampunk Bargain Books Party? Then Read On – Meet the author – Nicola McDonagh

Nicholas and Ralph Fitzherbert – a glimpse of the Wars of the Roses.

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I've been enjoying Wattpad recently. If you haven't, maybe you should give it a try.

I’ve been enjoying Wattpad recently. If you haven’t, maybe you should give it a try.

Posts & Articles I’ve been reading this week:

Want to know what readers want? Here’s a post from Writers Write to let you in on the secret.

Do you know if your dialog is mundane or engaging? Find out if it is with this post from Helping Writers Become Authors.

From Book Viral, here’s a post that assists authors with SEO.

All of us indie authors need a little help pricing our books accurately for the market. Try this post from Writer’s Circle to help you gauge an accurate price-point.

From Between the Beats, here’s a review of I, Ripper by Stephen Hunter

The Week Ahead

This coming week, I’ve got more Scrivener goodness scheduled as well as announcements regarding The Bow of Destiny, another author featured in Fantasy Writer’s Unplugged and more!

Please share your thoughts and ideas in the comments section. I’d also love to connect with you over social media so check my Contact page for that information. I’ve updated the site with a new landing page starting today but you can still view the News page for announcements. Want to be listed in The Bow of Destiny credits? Join the Insider Team to share upcoming links. Either way, you’ll be the first to have news about my books, especially some free offers this summer related to the upcoming release of The Bow of Destiny, the first novel of The Bow of Hart Saga. You’ll also receive a free coupon to download my e-book short story, The Black Bag, as well as July’s free e-book: Recommended Reading for Authors!

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Privacy Policy

This blog does not share personal information – including email addresses – with third parties nor do I store any information about your visit to this blog other than to analyze and optimize your content and reading experience through the use of cookies (which is a WordPress.com function and not mine).

You can turn off the use of cookies at any time by changing your specific browser settings.

I am not responsible for republished content from this blog on other blogs or websites without our permission.

This privacy policy is subject to change without notice and was last updated on July 2nd, 2015. If you have any questions feel free to contact me directly here: ph at phsolomon.com (replace the “at” with @, it’s written that way to avoid spammers).

 

Building An Author Platform Pt. 10: When to Monetize Your Blog

BlueprintsI’ve started efforts to monetize my blog/site over the last week. I won’t be adding too many advertisements but there will be a few appearing soon on the site. This is always a big decision for a blogger since it means changing the experience of your readers.

However, as an author, this site is not strictly meant to be a hobby – though there are many excellent blogs that are. This site is intended to present professional writing to readers. But also in consideration that this is a site largely about writing, I’ve tried to pursue affiliations that best fit the site. As such there are number of reasons an author should consider monetizing their blog as part of their platform plan. Here are some of my reasons:

1. Upgrading this site – yes, as I’ve mentioned in earlier posts in this series you should start a site with minimal monetary commitment with the intention of growing into something bigger. This takes income and one of the best ways to grow your website is to make it pay its own way. There are any number of ways to go from self-hosting to custom themes and other important features. My site needs to grow which takes a larger budget and affiliate marketing is a low time commitment for a busy writer.

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

2. To help pay for release expenses – you can start your platform with low expense but actually releasing a book and doing it well takes some money though not necessarily a large bundle. Here are the types of services to consider using with a book release: ordering promotional material such as bookmarks, etc, additional artwork and gift card giveaways – all of which can be done with minimal cost. You can also go heavier if you have more cash available by giving away one or more e-readers as well as employing paid services such as: a launch party, PR services, blog tours and more. I don’t know how much I’ll be able to do but I know I want to do more than my budget allows at the moment.

3. To improve the efficiency of my efforts – simply put I’d like to spend more time writing around all the events and promotions. This means some of my social media and emailing should be automated as I grow. But these services require money as well. This doesn’t mean I don’t want to interact with readers via social media and email, rather that getting information out about my work should take up less time.

Having An IdeaSo those are three reasons why I’m monetizing my blog. I don’t intend to inundate anyone with an overwhelming amount of ads. However, I do need to gain the ability to use my time more wisely and effectively launch The Bow of Destiny. Frankly, I’ve probably waited too long to do this but releasing a book means getting serious about writing and this means enlarging a platform which started so modestly. For other new authors, consider when – and if – you may need to take this same course of action as you build your author platform.

Once I start using these affiliations, I’ll post a notice and a new page that provides my required FTC notice as well as with whom I’m affiliated. I certainly believe that none of these ads will be disruptive to anyone’s experience with the site and hope that every visitor may find something useful at some point. Who knows, I may not need to continue my affiliations as my fiction inventory grows but it certainly helps in the near-term.

The Bow of DestinyPlease share your thoughts and ideas in the comments section. Sign up for my Archer’s Aim Digest mailing list to receive the forthcoming edition of my newsletter with announcements about upcoming releases and events (and there’s some big news this month). Want to be listed in The Bow of Destiny credits? Join the Insider Team to share upcoming links. Either way, you’ll be the first to have news about my books, especially some free offers this summer related to the upcoming release of The Bow of Destiny, the first novel of The Bow of Hart Saga. You’ll also receive a free coupon to download my e-book short story, The Black Bag, as well as July’s free e-book: Recommended Reading for Authors!

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Privacy Policy

This blog does not share personal information – including email addresses – with third parties nor do I store any information about your visit to this blog other than to analyze and optimize your content and reading experience through the use of cookies (which is a WordPress.com function and not mine).

You can turn off the use of cookies at any time by changing your specific browser settings.

I am not responsible for republished content from this blog on other blogs or websites without our permission.

This privacy policy is subject to change without notice and was last updated on July 2nd, 2015. If you have any questions feel free to contact me directly here: ph at phsolomon.com (replace the “at” with @, it’s written that way to avoid spammers).

Building An Author Platform Pt. 9: Check Online Details

Introduction

I recently attended a conference workshop about building an author website. I came away with a few things to do that need to be addressed but which haven’t come up for me previously. I list them for your consideration also. I know I’ll act on these immediately but will as I can.

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Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Clip Art Image Copyright by Microsoft. Clip Art Used by Permission of Microsoft

Check your alternate domain usage

There are a variety of alternate domains that you may want to register even if you don’t use them since you don’t want someone using them parallel to your brand. Honestly, there can be so many different domain suffixes (.net, .org, etc.) that it may be cost prohibitive for you. However, it’s worth consideration just so you don’t end up with something close to your address that is offensive. Just keep your budget in mind when purchasing multiple domains.

To find all the different domains you can use any site that searches domains for registration like GoDaddy.com – the domain search is at the top of the home page. It will provide alternate variations to consider buying as well. You’ll at least know if something is taken and plan for your budget otherwise.

Check your social media name usage

There are a large number of social media channels on the internet these days. You may not use them all or even plan to but you may want to take the name for your brand regardless so it isn’t used otherwise. It can take some time so you may want to do this piecemeal.

When you do this use Namecheckr to find all of them – and there are a lot of social media channels. You can take as many of these as you want – or all – you don’t have to use them but it keeps someone from impersonating your brand, or even taking the name honestly.

Idea PiecesDon’t stop tweaking your platform – it’s a work in progress

Even if you don’t take all the name spaces for your domain or in the world of social media it’s worth to keep these in mind as you publish and become more widely known. As your reach grows so will your need to control your brand and then you may find you need to own all the domain variations and have accounts for all social media channels even if you won’t use them. The better known you become the more likely someone will take something you haven’t and use them in some whether malicious or not. It’s just one detail to keep in mind as your author platform grows

Please share your thoughts and ideas in the comments section. Sign up for my Archer’s Aim Digest mailing list to receive the forthcoming edition of my newsletter with announcements about upcoming releases and events (and there’s some big news this month). Want to be listed in The Bow of Destiny credits? Join the Street Team to share upcoming links. Either way, you’ll be the first to have news about my books, especially some free offers this summer related to the upcoming release of The Bow of Destiny, the first novel of The Bow of Hart Saga. You’ll also receive a free coupon to download my e-book short story, The Black Bag, as well as July’s free e-book: Recommended Reading for Authors!

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Book Cover Green Top & Bottom Cover - Copy        blackbag-img