I was recently asked to be provide a guest blog which will appear toward the end of the month. It’s a very nice opportunity and I’m honored to be asked (I’ll post more information on my News page in a week or so). The request got me thinking about why it’s good to be a guest blogger.
First it’s good experience as a blogger. Your challenged to come up with original content that is interesting and new for the subject of the post (mine happens to be Scrivener). But more than coming up with a new post, the experience is useful for the future when you go on blog tours. As an author, it’s very important to understand how other bloggers work and the kind of content they expect for their site. Likewise, if you plan to write professionally for blogs or magazines the experience is very important for your writing resume. Also, as an author, you can expect to do any number of interviews for other blogs and again, working with other bloggers now gives you experience working with many different people.
Next, guest blogging is important to authors for the exposure. On first blush it seems obvious that appearing on another site is great for branding your content. But there’s more to it than that. You are exposed to regular readers of another blog who may not know you. However, these additional readers may well influence hundreds or thousands more readers who may begin visiting your site, reading your content, following you on social media and even reading your books. Now try guest blogging on several sites and you get the picture.
UPDATE: Fellow author, Daniel Adorno, guest posted on this site several months ago and experienced a boost in sales. Another reason for authors to blog.
For those authors who may wonder why they should blog these are very good reasons to start. Sure there is a time commitment to blogging but there are benefits even if you only post a few times a month. Blogging is writing and all your writing activities are beneficial to you as an author.
If you blog, have you been fortunate enough to have been another blogger’s guest? If you don’t blog, why not give it a try and see how you like it? Please share your thoughts and ideas in the comments section. I’d also love to connect with you over social media so check my Contact page for that information. See the News page for announcements and remember to sign-up to receive news and posts by email. I’ve added a new sign-up tab on my FaceBook page to simplify the process. New followers can download The Black Bag via free coupon today! Also, the cover of my book, The Bow of Destiny, was revealed recently so take a look.